TikTok offers the young ones a platform to express themselves creatively while sharing videos of themselves dancing, singing, or lip-synching to their favourite or trendy tunes. Only Snapchat remains to be the social media platform with more popularity among US teens. In a way, TikTok creators understood the younger generation in a much better way, and this could be evidenced by the fact that their initial target audience was users aged 18 and below. So why is TikTok so popular among the younger generation? Simply put, it is by design. In the U.S., the biggest TikTok age group in 2022 were 18-19-year-olds (67%), followed by 20-29-year-olds (56%.) There were also 17% of female users aged between 25 and 34 years, and 15% of male users in the same age group. In 2022, 21.5% of TikTok’s global audience were women between the ages of 18 and 24 years, while male users of the same age made up approximately 17% of the platform’s audience. These figures are however changing fast, as the older generation picks up the nitty-gritty of the app. TikTok has really hit the nail on the head when it comes to the younger generation. TikTok followed closely behind with 62 million downloads during that month. It was only in January 2021 that TikTok was beaten in terms of total app downloads by the messaging app Telegram which cloaked in 63 million downloads. With over 672 million downloads in 2022, TikTok is one of the few social media platforms to have had over a billion downloads, such as Facebook. These figures are nothing short of impressive considering that it was only launched in 2016. TikTok stats indicate that the platform cloaked its first billion downloads in February 2019, gaining half a billion more in just under 8 months. This makes both versions of the app have over 2.5 billion daily active users worldwide. The 1.8 billion user statistics do not, however, include users from China, as the app operates in the country under a different name.ĭouyin, the Chinese version of TikTok boasted of up to 700 million daily active users in 2022.
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